Posted August 13, 2021

Show Report: Sneak peek to The ARA Show 2021

The American Rental Association’s Annual Trade Show and Convention will take place October 17 to 20, 2021 in Las Vegas. Here’s a sampling of what you’ll see at the trade show.

The 2021 show will be the ARA’s 65th annual convention and trade show. All events take place in the Las Vegas Convention Center unless otherwise noted.

Pro Contractor Rentals asked equipment and supplier companies what they plan on showcasing this year at The ARA Show and we offer you a sneak peek at what will be featured. We look forward to seeing you at the show!

Show schedule:

Saturday, October 16
Registration 1 p.m. to 5 p.m. 

Sunday, October 17
Registration 7 a.m. to 5 p.m.
Educational sessions            8 a.m. to 5 p.m.
Industry Awards lunch         11:30 a.m. to 1 p.m. – Resorts World
Young Professionals reception        5:30 p.m. to 7:30 p.m. – Resorts World

Monday, October 18
Registration 7 a.m. to 5 p.m.
Keynote session       8 a.m. to 9:30 a.m.     Resorts World
Exhibit Hall open      9:30 a.m. to 5 p.m.
Regional receptions 5 p.m. to 6:30 p.m.
ARAPAC reception   7 p.m to 9 p.m.           Resorts World 

Tuesday, October 19
Registration 7:30 a.m. to 5:30 p.m.
Women in Rental breakfast 7:45 a.m to 8:45 a.m.
Exhibit Hall open      9 a.m. to 5 p.m.
Oktoberfest 6:30 a.m. to 9:30 p.m.

Wednesday, October 20
Registration 8 a.m. to 1 p.m.
Exhibit Hall open      9 a.m. to 1 p.m. 

Featured products:

Wood/concrete floor finishing merchandising racks
Virginia Abrasives offers new merchandiser pilot program for rental centers. Booth 6813

Electric scissor lift
The Pettibone AS1932E electric scissor lift offers a work height of 25.6 feet. Booth 2301

Fuel cubes
The ARA Show will be the first mass marketing of the transportable Grizzly Tank fuel cubes distributed by FTG Equipment. Booth 8549

Power wheelbarrow 
Overland carts from Granite Industries are powered by a time-tested all-electric drive system. Booth 7833

Secure mobile storage containers
No Ramp Trailers introduces its Secure Mobile Storage Containers designed for use with past and present No Ramp Trailers. Booth 2101

Smallest compact track loader
The RT-25 is the world’s most compact track loader, ASV sources report. Booth 3743

Jackhammer lift-assist tool
Makinex is launching the Lift Assist, a revolutionary product that will change the jackhammer industry sources report. Booth 6501

Tracked boom lift
Ruthmann Reachmaster offers the Almac JIBBI series tracked boom lift with bi-leveling capability that allows work on slopes and uneven terrain. Booth 841

Power rake
The Turf Teq model 1305PR1 power rake is the perfect tool for all types of yard construction, seedbed preparation and turf renovation. Booth 7833

Power edger
Turf Teq has a complete line of self-propelled walking-forward power edgers. Booth 8113

Rental customer portal
Sycor.Rental now features a customer portal that gives customers 24/7 self-service capabilities. Booth 4824

Rental management software
JK Data Systems Inc. offers rental management software for any size business and types of inventory, including tool and equipment, homeowner, party and event rentals. Booth 7813

Workflow software
Point of Rental’s mobile app, Point of Rental One, has greatly expanded its feature set. Booth 2717

Mulcher attachment

Fecon introduces the FMX36 Bull Hog mulcher with a 36-inch cutting width. Booth 2613

Telehandler with extra stability
The Merlo P50.18Plus telehandler has a lift height of 58 feet 5 inches, a reach of 44 feet and load capacity of 11,000 pounds. Booth 3441

Wood/brush chipper
The Barreto E3107C chipper is now available with a Honda GX800 EFI engine.  Booth 5338

Small-asset trackers
DPL Telematics launches Bluetooth Tag capabilities for expanded tracking of smaller assets, attachments and tools. Booth 1135

Updated floor grinder discs
Floor stripping just got easier with EDCO Magna-Trap discs. Booth 7621

Forestry mulcher
The Fecon FMX36 Bull Hog mulcher offers a 36-inch cutting width and with 18 carbide tools, this stout mulcher is ideal for excavators in the 5 to 15-ton class. Booth 2613

Fully integrated software
Fame Rental offers FameAir and MCS-rm software to mobilize your rental operation. Booth 4325

Sewer camera
The new Gen-Eye X-POD Plus sewer camera system from General Pipe Cleaners now includes the Gen-Pack battery adapter, Wi-Fi transmitter, and an on-screen distance counter. Booth 4325

Sludge pump
The SludgeKat, Gorman-Rupp’s new self-priming, positive displacement, hydraulic piston pump, is designed to handle the applications involving heavy sludges and slurries. Booth 4039

Heater telematics system
The new L.B. White Link is a turnkey stack of technologies that connects managers to their heat fleet 24/7. Booths 213 and 6935

Earth drills
Little Beaver’s mechanical earth drills offer a safe and productive solution for one-man hole digging applications. Booth 2478 

New telehandler and electric MEWP
Manitou will launch two new machines showing the versatility and performance a Manitou machine brings to your rental fleet. Booth 3417

Vertical mast lifts
MEC launches its first 20- and 25-foot vertical mast lifts. Booth 3041

Compact excavator
The Takeuchi TB370 compact excavator is designed to deliver exceptional functionality, power and comfort. Booth 2821

Show highlights
Genie will showcase new scissor and boom lifts models and its latest telehandler and experts will explain how rental companies can monitor and manage fleets using Genie Lift Connect telematics at The Rental Show 2021. Booth 507

Electric submersible pump
Tsurumi will be exhibiting its full line of electric submersible pumps and Honda-powered generators at The ARA Show this year, from October 17-20, 2021, in Las Vegas. Booth 8419

Mini excavators
New Cat 2.7- to 3.5-ton mini hydraulic excavators lower cost, increase efficiency and offer class-size industry-first features. Booth 4247

This article oroginally appeared in the September-October 2021 issue of Pro Contractor Rentals magazine. ©Urbain Communications LLC. All rights reserved.