Posted January 5, 2021

2021 predictions

As the new year begins to unfold, Venkat Eswara, vice president of product marketing at  Syncron shares what could be on the horizon for technology in 2021.

While Syncron focuses more on the manufacturing end of the equipment supply chain, how manufacturers will address customer needs will also affect rental centers and how they address customer needs.

Eswara has made the following predictions:

Pandemic drives new customer experience
From remote service to “contactless” test drives, manufacturing has gone to great lengths in its attempts to modify existing operations so that it can meet customer needs in a “COVID safe” manner.

With customers becoming more accustomed to these offerings, and workers becoming more comfortable with these new methods, expect the manufacturing industry to further integrate these alternatives into its long-term approaches. This will allow manufacturers to deliver more personalized service and will give them the opportunity to further diversify operations and build new workforces.

New technology officially becomes mainstream
The COVID-19 pandemic has caused the manufacturing industry to scrutinize its entire infrastructure and operations. With that, manufacturing businesses are beginning to more widely embrace sophisticated computing technologies to help them optimize weaknesses that may have been uncovered during the COVID pandemic.

For example, more manufacturers are beginning to embrace Internet of things (IoT) technology to provide greater verification of sourcing provenance, while others are looking at ways in which technology -- such as artificial intelligence, (AI), machine learning (ML) and IoT -- can be used to support remote workforces to make them more agile and effective. This means that 2021 could be the dawn of a manufacturing sector that looks much different technologically from anything that we have seen in the past.

A new dawn for network collaboration
Across all industries, collaboration in consumer and enterprise markets has become a necessity for incumbents to retain market share due to significant encroachment from digital disruptors. The manufacturing sector will need to embrace the same approach moving forward.

To remain competitive, manufacturers need to shift from the traditional linear contracts in the supply chain to multi-party collaborative partners with greater focus on services end-customer demands. This will help all parties better manage capital while also offering creative solutions to customer needs.