Posted November 29, 2018

“Ask Me Anything” event: Impact of parts on rental businesses

Ask Genie experts questions December 3 to 7, 2018, about how OEM parts drive business value for customers.

Genie invites customers to ask questions and get answers about how original equipment manufacturer (OEM) parts can drive business value for customers during its upcoming “Ask Me Anything” (AMA) event, December 3-7, 2018.

On Monday, December 3rd, a prompt will be posted on the Genie® Aerial Pros AMA Event page, as well as will be shared on social media simultaneously, to garner questions. The post will stay open, or “live,” for questions and comments through Friday, December 7th. The goal of this eighth Genie AMA event is to give customers an opportunity to ask Genie questions about how parts can influence rental store revenue opportunities and increase the rental return on invested capital (rROIC) of rental fleets.

 “When an aerial lift in a rental fleet is in the shop, there is a lot of pressure to get it back in the field as quickly as possible,” says Ryan Lusso, Genie senior director of Global Parts, Terex AWP. “By stocking parts, rental companies have an opportunity to get ahead of the competition and secure lasting, profitable relationships with their customers. Having the right parts available can mean the difference between having a machine back up and running properly in a matter of hours instead of days.”

According to Lusso, replacement components costs are individually small, but their impact on rental uptime is unquestionable. While many parts are created similar, OEM parts, such as Genie Genuine Parts, are engineered and designed to extend the life of rental fleet equipment. For example, Genie Genuine Parts undergo testing on long-term durability and reliability, which helps rental customers maintain the equipment resale value and warranty on Genie mobile elevated work platforms (MEWPs).

“Using OEM parts will provide the best value over the life of an aerial lift and fit right every time, maintaining a fleets’ factory specifications and performance,” adds Lusso. “OEM parts can also net a higher return on investment through more uptime and reliability, as well as reduce the time it takes to make repairs because rental stores are using certified parts — this minimizes the downtime of maintenance and repair, and it is one of the best ways to keep aerial fleets out on rent and making money.”

Changing industry safety standards (ANSI/CSA) and the increased focus on  safety and load sense, customers are asking questions about how those changes will impact them and what benefits the XC line offers them. Attention to these changes and our new XC offerings have caused some possible misperceptions about XC, and we want to address any concerns they may have, with additional XC models coming out in late 2017 and 2018.

Ahead of this event, Genie encourages customers and key stakeholders to gain preliminary information on this topic through a video presentation, which can be accessed through the Genie AMA Event Presentation. Additional information and resources can be found at

Once questions are posted and reviewed, Genie will post responses from its team members, including engineering and safety experts, to the questions. Customers wishing to participate in the AMA event, or simply to follow the questions and responses, can access the Genie Aerial Pros website in a variety of ways, including the dedicated website, as well as via and through the company’s social media pages: Facebook (GenieLift), Twitter (@GenieLift), LinkedIn (Genie Industries) and Instagram (@genie_lift).