Posted August 6, 2019

Take advantage of the ARA rental customer needs survey

ARA's Rental Customer Needs Study provides customer insights that you need to know to grow your business - and your profits - in the equipment and rental industry.

The research findings are broken down by market segment and will provide details including answers to the following questions:

• What do customers look for in a rental store?
• Who rents and how frequently?
• Why do customers rent?
• How do customers decide where to rent?
• When do customers choose rental?

ARA members will also receive recommended sales and marketing activities, easy-to-read articles on implementing best practices in your business and a downloadable video for marketing in your local area.