Take advantage of the ARA rental customer needs survey
ARA's Rental Customer Needs Study provides customer insights that you need to know to grow your business - and your profits - in the equipment and rental industry.
The research findings are broken down by market segment and will provide details including answers to the following questions:
• What do customers look for in a rental store?
• Who rents and how frequently?
• Why do customers rent?
• How do customers decide where to rent?
• When do customers choose rental?
ARA members will also receive recommended sales and marketing activities, easy-to-read articles on implementing best practices in your business and a downloadable video for marketing in your local area.
https://www.ararental.org/Business-Resources/Business-Management-Tools/Consumer-Research-Study
PRO CONTRACTOR RENTALS MAGAZINE
Pro Contractor Rentals provides information of value to rental centers who focus time, resources and attention on meeting the demands of construction contractors and other equipment rental customers.
