Fecon restructures dealership program
Fecon has recently restructured its dealership program to better align it with how customers want to purchase Fecon equipment and services throughoout North America.
The new multi-tiered structure includes Associate Level dealers who maintain a minimal level of Fecon attachments and ancillary parts; Partner Level dealers who stock a more extensive level of attachments and their associated service parts, and provide some level of service; or a Signature Level dealership which stocks Fecon attachments and tractors, as well as their corresponding service parts, have at least one on-site Fecon specialist who has passed extensive factory training, and provide comprehensive in-shop or in-field service capabilities.
“We realize that in many instances, dealerships are the backbone of the industry and serve as an extension of our company in the field,” says Mike Kucharski, Fecon vice president of dealer development. “We have partnered with our Signature Level dealers so that customers will have a knowledgeable, Fecon-trained expert locally available. That, coupled with their extensive commitment to equipment and parts inventories, exclusive availability of Fecon tractors, rental fleets and service availability assures customer success in all aspects.”
Signature dealerships provide tractors on an exclusive basis within their territory, as well as attachments and parts, and have at least one Fecon certified specialist on staff. They maintain a minimum inventory of tractors, attachments, and parts, and offer service capabilities, as well as rental units.
Partner dealerships provide tractors on a non-exclusive basis, as well as attachments and parts. They maintain a minimum level of attachments and parts in stock, and typically provide service as well as rental units.
Associate Level dealers are often new Fecon dealerships, which can sell attachments and parts, but have limited inventory levels. These are typically self-serve dealerships, which are largely opportunistic in nature; they hold no attachment or ancillary parts inventory and are primarily transactional.
“We realize that a customer who is looking for a one-time purchase may be more comfortable buying from a dealership that they have a long history with, even though they may not be a Signature or Partner dealership,” says Kucharski. “So, the self-serve dealerships fit that niche. Customers who have a fleet of Fecons and have more all-encompassing needs will naturally gravitate toward Signature or Partner Level dealers. We’re trying to make it easier for customers to buy Fecon equipment whatever their usage level.”
The online Dealer Locator tool drives new customers to Signature and Partner dealer levels, which allows viewers to search within 10 to 250 miles from a desired zip code. The results are displayed on a map that shows locations of dealers who meet entered criteria, along with their contact information. A “contact this dealer” button allows users to quickly communicate their needs to Signature dealerships. This intuitive functionality allows customers to quickly find the nearest Fecon equipment, parts and service facility, whether they are in the shop or at a remote job site. It can be viewed at https://www.fecon.com/dealers/.
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