Posted February 16, 2022

Join the crusade to end childhood cancer

Michael Bell's life direction changed when his son, Jacob, was diagnosed with Stage IV rhabdomyosarcoma cancer when he was 12.

That occurred three years ago. "It hit my wife and I like a ton of bricks. We went into crisis mode, but I also took the opportunity to reflect on what I could do. I wanted to bring awareness to a disease that is the No. 1 killer of children," Bell says. 

Childhood cancer awareness decal
Help create awareness for childhood cancer with these free decals to be placed on rental equipment. Go to to learn more.

Bell is an insurance broker who represents equipment rental companies, and through his network, has developed a decal and is working with rental centers across the country to get it on equipment that's seen by workers and the general public. 

Be a part of increasing awareness
Your rental center can get these decals for free for placement on your rental units, thanks to They can be ordered from Bell through Bell has pledged up to $10,000 donation for cancer research, according to his website.

"I am trying to bring awareness by getting as many decals out there as possible. I want to  change the direction of one person who could finally end childhood cancer," he says.

Jacob is now 15, a freshman in high school, plays football, and has been in remission for two years.