Plot your course for 2022
by Clair Urbain
It’s always great fun visiting rental centers and talking with the owners/managers about their businesses. This issue’s cover story, Awesome Sales and Rental, was no different.
I had the opportunity to have dinner with Jim Higgins and his wife, Kay. Both are deeply involved in the business, which they have operated for 51 years. It’s always interesting to hear how they have gotten involved in the wild, wide world of rental, and what they’ve learned from it.
At 77 years of age, Jim admits that he’s done some things right, but he’s had his share of missteps. They have learned from those mistakes. Their fortitude to push on is impressive and a trait I’ve seen at the majority of rental centers that I have had the opportunity to visit.
As COVID-19 concerns slowly fade away, the weather turns warmer and the days get longer, it’s time to plot your course for the remainder of 2022. Industry watchers are hopeful that equipment rental and sales will remain strong, as long as supply chain issues get resolved. While interest rates are predicted to creep up, they are still at near-historic lows.
Now is the time to lift your head up, look ahead to the rest of the year and plot your path. It’s easy to fall into the order-taker mode, waiting for the phone to ring.
In this issue, we share a straightforward way to figure ROI and some ideas on how to find new customers as well as keep present ones. We also share tips on how to take your business pulse and better understand the health of your business. We hope these articles inspire you to better plot your future.
PRO CONTRACTOR RENTALS MAGAZINE
Pro Contractor Rentals provides information of value to rental centers who focus time, resources and attention on meeting the demands of construction contractors and other equipment rental customers.
