Welcome: What's your three-year plan?
by Clair Urbain, Editor and Publisher
Interviewing Rob and Paul Snook of RP Rents got me to thinking about long-term planning. In the world of rental, it’s easy to get caught up in day-to-day opportunities and challenges. But in today’s fast-changing game of equipment rental, it’s important to think longer term.
Do you have a mid-term plan that reaches into next year? Or even longer-term plan that covers the next three or more years? Companies who I have been a part of as well as ones I have had the privilege of interviewing and featuring have a common (or uncommon?) characteristic: they have their eye on the longer term.
Companies who think longer term, especially if they are in growth mode, consistently have a plan in place. They write it down. They measure their progress and take the steps needed to achieve those long-term goals.
Developing a long-term plan takes effort. It requires deep introspection and an eyes wide-open look at the market. What are your biggest opportunities? Greatest challenges? What does the competition look like and what is your best guess at their long-term plans?
Put your analysis in writing and build some quantifiable objectives and action plans that help accomplish those objectives. Then measure your performance at least quarterly. Formally looking at your progress (or lack of it) gives you the insight needed to make the changes needed to make these objects a reality.
This article originally appeard in the March-April 2026 issue of Pro Contractor Rentals magazine. © 2026 Urbain Communications LLC. All rights reserved.
PRO CONTRACTOR RENTALS MAGAZINE
Pro Contractor Rentals provides information of value to rental centers who focus time, resources and attention on meeting the demands of construction contractors and other equipment rental customers.
