Welcome: Editorial
When opportunity knocks.
by Clair D. Urbain
Few realize when opportunity comes knocking on your business door. That new piece of equipment that’s pulled into your yard by a traveling salesperson. Frankly, it looks like something more out of a Star Wars movie than a profitable piece of rental equipment.
But as we share the success story behind Hoosier Tool Rental in Indianapolis, Indiana, that’s exactly how owner Steve Lee felt when he first set eyes on a Toro Dingo. the salesperson offered a near risk-free proposition, and Lee bit. It turns out that after its launch in 1998, it has become one of the most rented and profitable pieces of rental equipment in North America.
Sure, not every day do those kinds of propositions occur, but it’s all a matter of identifying a problem customers are consistently having and figuring out a solution to that problem. For example, it didn’t take long for contractors to realize that a Dingo can allow two workers do the work of four, and a Dingo doesn’t call in sick or come to work and be near worthless after a night or weekend on the town. The bigger the problem that is solved, the greater the ROI potential of that piece of equipment.
PRO CONTRACTOR RENTALS MAGAZINE
Pro Contractor Rentals provides information of value to rental centers who focus time, resources and attention on meeting the demands of construction contractors and other equipment rental customers.
