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Equipment Insight: Skid Steer Loaders and Compact Track Loaders

Match the model to the job at hand for the best ROI.

Senior Marketing Specialist RYAN SAUNDERS Bobcat Company

Operator comfort remains a priority with pressurized cabs, ergonomic fingertip controls and enhanced HVAC systems. Bobcat models offer high-performance hydraulics, automation and two-speed travel that boost speed and precision on the job.

Mid-size skid steers and compact track loaders appeal to the largest potential market, which leads to higher utilization and a better return on investment for rental centers.

Remote-controlled, electric-powered compact track loaders can work safely in confined areas. Smaller electric models like the Mini Z provide an excellent ROI because they appeal to professional landscapers and homeowners who would not typically rent heavier machines.

The extendable reach of the JCB 4TS Teleskid allows it to complete jobs other compact track loaders can’t.

There is also more demand for 2D and 3D grade-control options. To address this, John Deere 333 and 335 P-Tier compact track loaders can be equipped with SmartGrade Ready 2D grade control or Topcon 3D SmartGrade.

The Cat 255 CTL has three different configurations: standard flow (23 gpm/3,500 psi), high flow (30 gpm/3,500 psi), and XPS high flow/high pressure (30 gpm/4,061 psi).

Because it isn’t a direct competitor to skid steers but rather a specialized alternative, rental centers can market the remote-controlled M-48 for jobs where conventional loaders and skid steers can’t go.

CTLs generally offer more utilization opportunities due to their ability to operate in diverse conditions and handle heavier tasks. However, SSLs are more cost-effective and easier to maintain, making them a strong ROI choice in urban or dry environments.

Rental centers typically see the strongest return on investment from mid-sized compact track loaders. They hit the sweet spot: powerful enough for grading, truck loading and running demanding attachments, yet compact and affordable enough to stay busy.

New Manitou units offer variable hydraulic flow so power can be matched to the attachment.

HIGHER PERFORMANCE 
AND PRECISION
Manufacturers are continuously developing new technologies to create more powerful, versatile and user-friendly models to they remain essential on job sites, providing significant benefits for rental centers and their customers.

Advanced digital solutions are transforming work. With telematics like Bobcat’s Machine IQ, operators gain real-time insights on machine location, health and security. Its Remote Engine Disable/Enable (REDE) feature can remotely shut down or restart equipment if unauthorized use is suspected.

Operator comfort remains a priority with pressurized cabs, ergonomic fingertip controls and enhanced HVAC systems. High-performance hydraulics, automation and two-speed travel boost speed and precision on the job. Manufacturers are advancing zero-emission electrification, noise reduction and remote/autonomous operation for safer, smarter and more sustainable solutions.

For contractors and operators, these smarter tools that boost productivity and efficiency. For rental centers, telematics streamlines fleet management by enhancing machine tracking and security while enabling proactive maintenance to keep equipment ready for customers.

For rental centers, maximizing ROI and utilization on strategic fleet management and understanding customer needs. Medium-frame machines are a top choice for both skid steer (SSLs) and compact track loaders (CTLs) due to their versatility. For skid steers, machines like the Bobcat S76 meet operator requirements for high performance, durability and versatility.

The Bobcat T66 is a best-selling medium-frame model CTL, offering a unique balance of power and maneuverability. With impressive lifting and pushing capacity, two-speed travel and a wide range of attachment options, it’s built for productivity across diverse jobs. Compact track and skid-steer loaders deliver strong utilization potential due to their versatility and ability to pair with a wide range of attachments.

Rental centers can maximize ROI by staying on top regular service and maintenance which extends longevity and minimizes downtime. Keeping detailed records of rental inventory, customer history and other telematics information can help rental centers better understand their fleet and customers. Increasing demand and utilization involves a combination of offering the right equipment, strategic fleet management and proactive customer engagement. The most direct way to increase utilization is to offer equipment that directly meets customer needs and provides maximum versatility. While medium-frame models are popular, also offering high-performance, large-frame machines can cater to a wider range of demanding applications

Both CTLs and SSLs are highly versatile and compatible with a broad range of attachments. This versatility allows one machine to perform multiple tasks that would otherwise require several pieces of equipment, increasing customer productivity and reducing their downtime. •

Compact Equipment and Dozer Manager ANDY DEJONG Develon

FULL ELECTRICAL CONTROL EQUALS FLEXIBILITY
Technological improvements for compact track loaders include telematics and fleet connectivity, full electrical (FE) control, comfort features and cameras and ultrasonic sensors. The FE control system on Develon CTLs allows operators to personalize their experience, particularly of auxiliary functions. Operators can set up and use extra features like auxiliary controls how they want to, which provides greater versatility and a wider range of ways to use attachments.

Telematic systems can help operators, renters and owners monitor machine utilization and fault codes, as well as schedule preventive maintenance, which reduces machine costs and theft risk. With compact equipment among the most stolen types of construction equipment in North America, rental centers can enhance machine security with the telematics geo-fencing capabilities.

For CTLs, the 75-horsepower range is an ideal fit for the rental industry. Machines in this size class are powerful enough for heavy tasks like landscaping, excavating, trenching and lifting materials, yet small enough to be used on residential and commercial jobs. This mid-size class appeals to the largest potential market, leading to higher utilization and a better ROI for rental centers.

The rated operating capacity (ROC) for this size class is typically between 2,500 and 3,000 pounds. Coming in 2026, the new 71.7-horsepower DTL29 compact track loader, which is in this size class, will feature vertical lift and offer an ROC of 2,900 pounds. It will also have 32 gpm high-flow auxiliary hydraulics. Customers can choose between two track width options to best match their needs: 15.7 inches or 17.7 inches.

Offering a variety of attachments expands the number of jobs a customer can do. A universal quick coupler makes it possible to pair the loaders with many attachments. Attachment compatibility can also depend on hydraulic connections, electrical controls, hydraulic flow requirements (standard- vs. high-flow), and the machine’s lift capacity.

Rental centers can also increase utilization by implementing a three-to-four-year fleet cycle that aligns with the typical warranty period offered by manufacturers. This helps rental centers maintain a fresh fleet under warranty, which helps minimize potential maintenance and liability costs and ensures that customers are always renting new, high-quality, and up-to-date models. •

Chief Operating Officer MARCUS SUESS First Green

ELECTRIC MINI LOADERS UNLOCK ROI
Electric compact loaders like the MiniGreen Mini Z are redefining what customers expect from rental equipment. With zero emissions, quiet operation and easy maneuverability, these machines are well-suited for landscaping, residential and light construction work. For rental centers, the latest advances lower maintenance costs and broaden the customer base by making equipment more accessible to first-time and occasional renters.

The shift from diesel or gasoline to electric power is the most significant innovation in compact loaders. A fully electric system delivers these benefits:

• Quiet, zero-emission operation: The Mini Z can be used in residential neighborhoods, indoors or on noise-sensitive sites without disturbing others. Rental centers gain by serving markets previously restricted to hand tools or manual labor.
• Remote control functionality: Inexperienced operators can work at a safe distance. It lowers the intimidation barrier, encouraging broader adoption.
• Minimal maintenance: Electric loaders avoid the complexities of engines: no oil changes, filters or fuel system issues for lower costs and higher uptime.
• Long battery life: The machine can handle most workdays; the lithium battery that can be recharged anytime during the day.

At just 31 inches wide, these features make the Mini Z appealing in urban and landscaping markets where access and emissions are pain points.

Rental ROI is closely tied to utilization. For compact loaders, smaller electric models like the Mini Z provide an excellent ROI because they appeal to professional landscapers and homeowners who do not typically rent heavier machines. They can pass through narrow gates and standard doors, so they are useful for backyard projects, interior renovations and on tight urban lots.

Comparing types, CTLs still dominate in heavy-duty earthmoving and all-terrain projects, offering higher daily rates and steady demand. However, small electric loaders attract new customer segments including residential users, small contractors and environmentally conscious clients. For many rental centers, the strongest ROI will come from a mixed fleet: mid-size CTLs for core contractor demand and compact electrics for niche, high-turnover rentals.

Rental centers can maximize electric mini loaders utilization by positioning them as job site solutions. Here’s how:

• Promote attachments: Just like larger skid steers, the Mini Z supports multiple tools. Marketing packages with attachments encourage longer rentals and repeat bookings.
• Educate and train: Some renters are intimidated by heavy equipment. Quick-start videos, in-person demos or operator tip sheets can make improve customer confidence. Highlight remote control as a safety and ease-of-use feature.
• Highlight green credentials: As municipalities, schools and property managers adopt sustainability goals, promote the zero emissions and quiet operation of electric models.
• Leverage seasonal campaigns: Promote electric loaders in winter for snow clearing and in summer for landscaping or residential projects. Seasonal marketing ensures year-round utilization.
• Digital visibility: List the machines prominently on rental websites, social platforms and contractor apps to ensure awareness. The novelty of electric loaders can be a marketing advantage.

Electric mini loaders like the Mini Z aren’t replacing traditional skid steers or compact track loaders, but they’re adding a new layer of opportunity for rental centers. By combining quiet, eco-friendly operation with compact size and remote-control safety, they appeal to homeowners, small contractors, and sustainability-focused clients. •

Product Manager LEE TICE JCB

SMARTER, MORE VERSATILE MACHINES
Across the CTL category, we’re seeing a push toward smarter, more versatile machines. Contractors need equipment that works harder and helps them do more with fewer operators and less downtime, so modern compact track loaders and skid steers are being designed with enhanced visibility, easier maintenance and advanced hydraulic capabilities that support a wider range of attachments. Features that were once reserved for premium models are now found on mid-size and compact machines, giving operators more productivity without a steep learning curve. This is valuable in rental where uptime and ease of use directly impact ROI.

JCB has responded to these trends with two new machines that expand what’s possible in this category. The new 4TS Teleskid takes everything operators love about the original Teleskid and adds even more reach, lift and hydraulic power. With a 15-foot lift height, nearly 4,000 pounds of rated operating capacity and the ability to run high-flow attachments with the boom fully extended, the 4TS gives rental customers a machine that performs like a telehandler, CTL and excavator all in one, an advantage on job sites where space, time and skilled labor are in short supply.

For heavy-duty applications, the 400T CTL delivers more than 40 gpm of hydraulic flow at 4,000 psi, making it ideal for forestry work, land clearing or powering demanding attachments. Both models feature JCB’s side-door entry and single-arm boom, which improves safety, visibility and operator comfort. For rental centers, this level of innovation translates directly into higher utilization and fewer parked machines.

ROI with compact equipment isn’t just about the sticker price, it’s about matching the machine to the widest range of jobs. That’s why mid-size models in the 2,700-to-3,000-pound rated operating capacity range often deliver the best ROI for rental centers. Machines like the JCB 270 SSL and 270T CTL hit the sweet spot for versatility, balancing power, size and transportability. They can run attachments, lift heavier loads and work on residential and commercial jobs without being overkill for smaller jobs.

When comparing skid steers and compact track loaders, CTLs typically offer broader utilization potential due to their traction and flotation. They perform better in soft or uneven ground conditions and can operate year-round in more regions, while wheeled skid steers still offer strong ROI on concrete or asphalt. Many rental centers find value in carrying both, with CTLs leading in utilization but skid steers offering lower total cost of ownership.

The JCB 2TS Teleskid takes versatility a step further. As the industry’s only small-frame compact track loader with a telescopic boom, it gives rental customers the ability to lift, reach and dig with one machine. With a 2,096-pound rated operating capacity, 7 feet of forward reach and 12 feet of lift height, it can place pallets over fences, load trucks from one side and even dig below grade. For rental centers, the 2TS appeals to a wide range of customers across landscaping, utility, construction and even demolition. It’s a high-utilization compact machine that fits on a trailer and doesn’t require a huge operator learning curve.

Know the performance difference between high-horsepower and high-torque machines. While horsepower can grab attention, torque is what keeps machines productive in real job site conditions. Whether it’s pushing into a gravel pile, running a trencher or lifting on uneven terrain, a compact loader with high torque output at low engine speeds will consistently perform better under load. For rental customers, especially those who may be switching between operators or attachments frequently, machines that deliver steady power and responsive hydraulics offer a more reliable experience.

The key to driving utilization is showing customers that a compact loader is more than just a bucket machine. Pair every unit with a range of attachments and make sure customers know those options are available. A contractor who is looking for only a loader may leave with a tool that also clears brush, digs trenches and handles pallets. That flexibility drives utilization and increases rental revenue per contract.

Many contractors are surprised when they see what today’s compact track loaders and skid steers can do. Telematics and digital displays help renters get the most out of their time in the cab. By promoting operator-friendly benefits, rental centers can expand their customer base to include smaller contractors and even first-time equipment renters.

Offering machines that truly stand out can create demand on their own. The JCB Teleskid lineup is a perfect example. It can solve problems that contractors didn’t even realize a SSL or CTL could handle. That uniqueness often turns into repeat business because customers come back asking for “the machine that can do it all.” When one unit replaces multiple pieces of equipment, contractors stretch their labor and rental budgets and keeps that machine in higher rotation for the rental house. •

Product Marketing Manager EMILY PAGURA John Deere

ATTACHMENT RECOGNITION
Two major technology updates on the new John Deere P-Tier compact track loader models, including the 333 P-Tier, are Attachment Manager and Surround View. Attachment Manager is available as an update on the 330, 331 and 333 P-Tier Machines and automatically determines the best attachment performance parameters by enabling preprogrammed flow and pressure for John Deere attachments for optimal productivity. This feature helps prevent attachment damage from incorrect machine settings.

Surround View technology, standard on all P-Tier models, seamlessly stitches together camera feeds from around the machine to create a bird’s-eye view, enhancing operator situational awareness and confidence. When reversing, the system automatically switches to the rearview camera for a clearer view behind the machine. This visibility helps prevent damage and promotes safer operation.

Larger models, such as the 333 P-Tier CTL and 334 P-Tier SSL, are well-suited for demanding jobs and longer rental periods. Customers who may have used machines in a small frame size class may now have a need for a midframe model.

There is also more demand for 2D and 3D grade-control options, so the 333 and 335 P-Tier CTLs can be equipped with SmartGrade Ready 2D grade control or Topcon 3D SmartGrade. 

Between the two types, compact track loaders generally offer more utilization opportunities due to their traction and performance on soft or uneven terrain. They are very popular in landscaping, grading and site prep applications, so they outperform SSLs in rental demand. However, SSLs remain essential for urban and indoor jobs due to their maneuverability and lower operating costs.

Rental centers can increase demand and utilization by equipping their fleets with technology features, such as SurroundView for enhanced visibility and SmartGrade for precision grading.

John Deere offers more than 100 attachments, dramatically expanding the versatility of both compact track loaders and skid steer loaders. By promoting attachments, rental centers can help customers explore new applications and maximize machine usage.

For general construction, commonly rented attachments include buckets, brooms, and grading tools. In agricultural settings, attachments like bale spears, bale huggers, manure scrapers and silage defacers are especially useful. •

Product Consultantt BROK BAHR Caterpillar

MID-SIZED VERSATILITY
The Cat Next Generation CTLs and SSLs offer many technology upgrades, including an optional 8-inch touch screen display, advanced joysticks, drive-priority setting, multiple cameras, smart creep control and telematics. These technological features benefit rental centers with greater security, operator profile setup and machine customization.

The security feature allows the dealer to set a unique security code that can be changed each time the machine is rented, or a repeating customer could have the same code every time he or she rents. This code will start the machine and offer an additional level of security. Once the main code is set, the customer can customize machine settings, such as drive response, implement response, joystick pattern, ride control and more and can be saved to that specific code.

If the customer has multiple machine operators, the main code can create up to 50 different operator profiles, each with its own unique code. Each operator profile code can be used to customize the machine to fit their operating style.

Another great feature for a rental center to use is Cat Product Link, a system that comes standard on all Next Gen CTLs and SSLs, which allows the rental center or fleet manager to monitor the machine’s location, run vs. idle time, receive alerts about machine health, troubleshoot and even update software remotely. If the machine has an issue, the dealer will be notified, allowing the technician to diagnose the problem and obtain the necessary parts before leaving the dealership. This saves the customer downtime and money.

In the United States, CTLs are more popular for their terrain flexibility, allowing customers to use them on a wide variety of job sites. The Next Gen Cat 255 is the most popular machine in the Cat CTL line. It is a 74-horsepower machine with an operating weight just under 10,000 pounds and a rated operating capacity of around 2,800 pounds.  Depending on the customer’s truck and trailer configuration, he or she may not need a commercial driver’s license to transport the machine between job sites.

The 255’s hydraulics can power a wide range of attachments. It has three configurations: standard flow (23 gpm/3,500 psi), high flow (30 gpm/3,500 psi), and XPS high flow/high pressure (30 gpm/4,061 psi). If a customer needs to rent a 255 for a job that only requires a multipurpose bucket, hydraulic forks or an auger, standard flow would be sufficient. If the next rental customer has a job site that requires the use of a cold planer, mulcher, trencher, stump grinder or wheel saw, the same 255 can operate those hydraulic-hungry attachments. •

Business Development Manager, Rental/Utility FRANÇOIS JEAN Movex Innovation

ULTRA-COMPACT, ELECTRIC EQUIPMENT ON THE RISE
Rental centers have long relied on sit-down skid steers and compact track loaders as versatile workhorses, but contractors and municipalities are seeking safer, cleaner and more efficient ways to work in confined or sensitive environments. With site restrictions, stricter environmental regulations and growing safety concerns, rental centers need equipment that can handle specialized tasks efficiently. Ultra-compact electric machines like the Movex Minidozer M-48 meet these demands, allowing rental stores to serve niche markets, diversify their fleets and attract high-value customers.

Diesel-powered skid steers and track loaders bring challenges: emissions, noise, ventilation needs, fuel costs and maintenance. The M-48 addresses these issues. At just 22.5 inches tall, the M-48 can access box culverts, pipes and other tight spaces. Its all-electric drive system has zero emissions so it can be used on enclosed jobs, opening new rental opportunities. With its remote control, operators can work up to 300 feet away.

With an 80 percent energy conversion rate, the M-48 runs cooler with minimal heat radiation, reducing wear and tear. Rental stores benefit from lower maintenance and higher uptime Many Movex units are still performing reliably after more than 10 years in service.

The Minidozer introduces an entirely new value proposition. It isn’t a direct competitor to skid steers but rather a specialized alternative, so rental centers can market the M-48 for jobs where CTLs and SSLs can’t be used, such as:

• Cleaning spills under conveyors
• Box culvert cleaning and removal
• Confined-area demolition/cleanup
• Access/services utilities in narrow tunnels and confined spaces

This specialization supports premium rental rates, customer loyalty and positions early adopters as forward-thinking providers of innovative equipment.

Rental centers can maximize the M-48’s value by educating customers on its unique capabilities. Target mining, aluminum smelters, utilities, municipal infrastructure and heavy industrial contractors who face confined-space challenges. Then, offer brief hands-on sessions or case studies showcasing the remote-control system.

Rental centers have been able to bundle rentals by pairing the M-48 with other equipment such as stairclimbers, carriers or loaders to provide complete solutions for complex sites.

By combining compact size, remote-controlled safety, and zero-emission operation, it addresses challenges that SSL and CTLs cannot. As contractors face stricter regulations, more complex projects and rising expectations for safety and sustainability, rental centers that embrace specialized, ultra-compact solutions will lead the industry forward. •

Product Marketing Manager DAN KAKAREKA New Holland Construction

CTLS MOST VERSATILE,
SSLS LOWER COST OF OPERATION
New Holland Construction SSSLs and CTLs come equipped with a Super Boom vertical lift linkage that offers greater dump height and reach. Each model features an 8-inch multifunction LCD display to show engine data, performance metrics, fuel levels and backup camera for safer maneuvering. Electro-hydraulic controls offer smoother, more precise control options and allow operators to customize the machine to their preferences. Straight-line tracking and upgraded electrical harnesses improve stability and reduce downtime.

New Holland’s comfort deluxe cabs feature best-in-class ergonomics and visibility while reducing operator fatigue. The advanced controls and comfort features attract a wider range of customers. The tilt-forward cab offers easy engine access, speeding service intervals and reducing labor costs Enhanced durability and diagnostics mean fewer breakdowns and faster turnaround time.

The MY2026 New Holland Construction equipment features rear-object detection that is integrated with the MyNewHollandConstruction telematics. Rental centers can check fuel levels, fault codes and manage their fleet from their phone or computer. 

Any of the small to mid-size SSL and CTL models (L320/L328 and C330/C332) tend to offer the highest return on investment for rental centers. They are large enough for serious work but still compact enough for tight spaces. They can handle a wide range of tools and attachments. They are easy to haul on standard trailers, reducing logistics costs and are popular with contractors and DIYers, ensuring high utilization.

CTLs generally offer more utilization opportunities due to their ability to operate in diverse conditions and handle heavier tasks. However, skid steers are more cost-effective and easier to maintain, making them a strong ROI choice in urban or dry environments.

Rental centers can significantly boost demand and utilization of SSLs and CTLs by combining smart marketing, customer education and operational strategies. Offer discounts or bundles during peak seasons such as in the spring for landscaping or in winter for snow removal. Here are some other ideas:

• Tailor marketing campaigns to appeal to contractors, landscapers, municipalities and farmers.
• Post videos showing real-world applications and ease of use.
• Host short workshops or produce online tutorials to reduce intimidation for first-time renters.
• Stock a wide range of attachments and educate customers on its advantages.
• Develop quick-reference charts that match machines to tasks.
• Offer packages that include popular attachments at a discounted rate and promote how one machine can perform multiple tasks with the right tools.
• Stock mid-size units that fit the widest customer base and offer the best ROI.
• Offer SSLs and CTLs to meet terrain and seasonal needs.
• Offer loyalty programs or volume discounts.
• Provide machines for public works projects or emergency response.
• Use telematics to identify underused machines and adjust pricing or promotions.

Product Manager DYLAN FREEMAN Takeuchi US

MID-SIZED UNITS OFFER GREATEST ROI
Takeuchi offers CTLs that are smarter, more versatile and easier to maintain. For rental centers, the real value is in machines that are reliable, adaptable to different operators and built to maximize uptime. One key shift is the availability of electric-over-hydraulic (EH) controls alongside traditional pilot systems. EH controls let operators switch control patterns and fine-tune responsiveness, which is helpful with the wide range of rental customer types. For example, Takeuchi’s TL11R3 CTL offers EH controls, while other models (TL6R, TL8R2, TL10R2/V2 and TL12R2/V2) use pilot controls which some operators prefer. Rental center with machines with both control types will best meet customer preferences.

Cabs have become more comfortable and intuitive with better visibility, improved climate control and easier-to-read displays. Some models have a self-leveling feature, arm-height limiting for low-clearance environments and rearview cameras to help operators work more safely and efficiently.

The larger Takeuchi TL12V2 model emphasizes stability and lift performance for heavy-duty applications, while smaller machines like the TL6R are ideal for maneuverability in tight spaces. Offering a broad range of CTLs makes it possible to tackle nearly any application.

High-flow hydraulics are increasingly common which expands the range of attachments a skid steer or compact track loader can run. Vertical-lift models like the TL10V2 or TL12V2 are especially useful when renters need more lift height for truck loading, while radial-lift models like the TL11R3 or TL8R2 excel at digging and pushing tasks. The ability to use high-flow attachments means a machine can serve many job types, increasing rental center utilization and ROI.

Manufacturers are building stronger undercarriages and making routine service easier. Features like sealed rollers, protected drivelines, rear-mounted filters and swing-out access doors cut maintenance time and extend machine life.

Telematics systems are standard on many CTLs, providing rental centers with data on machine health, usage and location. Takeuchi’s Fleet Management (TFM) give real-time insight for maintenance scheduling and asset protection.

Rental centers typically see the strongest ROI from mid-sized compact track loader and the Takeuchi TL8R2 is a good example of this. Smaller machines like the TL6R fit landscaping and residential jobs where maneuverability and small size are key, while larger units like the TL12V2 are for situations requiring maximum lift and hydraulic power.

CTLs generally offer more versatility than SSLs, especially on soft, uneven or sensitive terrain while SSLs excel on pavement and urban or indoor projects.

The most effective rental fleets are balanced with a range of models and sizes which ensures rental centers are maximizing ROI by keeping machines in the field, not sitting on the lot.

Rental centers can increase demand by showing machine versatility. Bundling a loader with attachments makes it a tool carrier that can grade, mulch, trench or load material, all with one rental unit.

Product Manager JULIO VARGAS HD Hyundai Construction Equipment North America

TELEMATICS LOWERS OPERATING COST, BOOSTS PROFITABILITY
Advances in equipment technology, especially the integration of telematics, are transforming how rental centers manage their fleets. With real-time data on location, utilization and machine health, rental companies can optimize maintenance schedules, anticipate repairs and reduce downtime. This lowers operating costs and boosts profitability.

Enhanced attachment versatility allows a single machine to perform multiple tasks. Having multiple track options to be able to work on different surfaces and ground conditions adds to the versatility of the CTLs, enabling rental centers to offer broader services with fewer units.

The ideal machine size depends on the rental center’s target market and regional demand. Medium to large CTLs tend to deliver the highest ROI due to their versatility and popularity across job sites. However, maximizing returns isn’t just about size; it’s about strategic fleet planning. Rental centers that actively monitor demand, promote available inventory and align their offerings with customer needs will see stronger performance.

Whether CTL or SSL, machines equipped with features like high-flow hydraulics, ride control and self-leveling unlock more attachment options, increases utilization and boosts revenue per rental. To drive profitability, rental centers must keep machines working, not sitting idle in the yard. Fast turnaround from return to rental-ready status is key. Equally important is proactive marketing and strong regional coverage. Staying top-of-mind with customers requires consistent outreach and a deep understanding of local needs.

Global Product Manager SSLs, CTLs NATHAN RYAN Manitou

NO ONE SIZE FITS ALL
There is no such thing as a one-size-fits-all solution, and some of the truths that rental people have held onto for years around size, horsepower and emissions as it relates to the rental industry, and the truth is the industry is much more diverse than it is often given credit.

Depending on location and the work demand, whether customers are more seasoned heavy equipment pros, more landscapers and green industry folks, or more day-to-day contractors who need something different each day, SSLs and CTLs must be that jack-of-all-trades. This ensures utilization by customers and profitability for rental centers.

Manitou’s new line of large-frame SSLs and CTLs focus on strength and power, particularly for attachment use. The auxiliary hydraulic capabilities of the new machines can vary flow to the attachment to improve attachment performance and reliability. This ensures overall success. It makes the machine more rentable in a wider variety of jobs to ensure good utilization rates.

SSL or CTL size is highly dependent on client needs, but rental centers must also focus on ease of transportation and easy operation. For instance, the new Manitou 3250V has excellent rated operating capacity at 3,250 pounds, high breakout forces and excellent attachment capabilities, but a 72-horsepower engine keeps emissions simplified. This lowers total cost of ownership and ensures optimal utilization.

It’s an interesting equipment market and rental is increasingly a part of the fleet management mix. SSLs and CTLs are among the most versatile pieces of that, especially with attachment performance. Matching rental units with a variety of attachments based on local demand ensures the machines will be consistently out on rent.

With a focus on efficiency and equipment turnover at the rental center Manitou models are simple to maintain. Service and grease points are easily accessible; cleaning the machine is extremely easy, with a drain in the floor; windows that can be wiped clean inside and pressure-washed outside. Telematics allows rental centers to collect hours and check error codes remotely. These factors help rental centers receive, maintain and get the units back out on rent faster.

This article also appears in the November-December 2025 issue of Pro Contractor Rentals magazine. ©Urbain Communications LLC. All rights reserved.