Rental Solution: Untapped opportunities 

Menegotti (MGT North America) is unveiling the potential of the nearshore supply chain for the rental market.

Menegotti is a hidden jewel of engineering and efficiency, producing more than 6,000 cement mixers monthly.

Touring the Menegotti factory was Elves da Silva, manager, MGT North America; Thiago Sandrini, sales director, MGT North America; Darrell Hudson, president, Lew Hudson Sales, Pauline Menegotti Horn, CEO, Menegotti Group; Scott Place, vice president of sales, Lew Hudson Sales; Andre Oeschler, production manager, Menegotti Group; and Fernando Rosaneli, North America Analyst, Menegotti Group.

It's not every day that a new greenfield opportunity is unveiled. Yet, there is much to discover for those who look beyond the path walked. Some are even closer to home than one may imagine.

Case in point: Brazil and its manufacturers and suppliers.

Known mainly for its beautiful beaches, carnival, and soccer, Brazil is much more than that. The seventh largest economy in the world and the first in South America, the country offers modern manufacturing facilities, good logistics, a stable economy and good relationship with the United States. The country has been a political partner of the United States for the past 40 years in things like agriculture, space exploration, culture and energy, just to name a few.

Brazil is home to giants like Petrobras, the national oil company; Embraer, the third-largest civil airplane manufacturer in the world; WEG, one of the largest electric motor manufacturers globally; and Menegotti Group, the largest mixer manufacturer worldwide.

Menegotti is a hidden jewel of engineering and efficiency, producing more than 6,000 cement mixers monthly. That is around one mixer every three minutes. During a recent visit to the company's main production plant, Scott Place and Darrell Hudson from Lew Hudson Sales saw what the company can offer in person.

"Our industry doesn't deal with any Brazilian manufacturers I can think of. So, the perception of a Brazilian manufacturer is not good or bad. It's just unknown. Menegotti builds more mixers in a single month than a lot of their competitors. That is something our market needs to learn about," Hudson says.

With 85 years of manufacturing experience and a profound story of innovation and quality engineering inspired by the German roots of the company’s family founders, Menegotti has its eyes on the growing American rental market. With products made specifically for the United States, the company, also known as MGT America, has a solid plan for the USA.

In 2018, it opened its first American headquarters, expanding their presence into the rental market through partnerships and hard work. "Our main production plants are very close to the United States from an international logistics standpoint. That is beneficial to our clients and partners as freight costs and time are much reduced compared to other known brands. Also, since we opened our American headquarters, our focus is not only to sell products. We want to use our manufacturing and engineering expertise to bring in products developed specially for the U.S. rental market," says Thiago Sandrini, MGT America sales director.