Posted June 27, 2019

Integrated e-commerce helps sell equipment

Alert Management Systems and partner to provide solutions to equipment rental businesses.

Alert Management Systems and Gearflow have partnered to deliver a seamlessly integrated ecommerce solution for equipment rental businesses. By way of an integration, Alert users will have the ability to automatically upload and update their entire inventory in Gearflow to elicit offers on and complete transactions of their equipment and parts. The integration enables equipment rental businesses to be smarter about the disposal of their inventory while maximizing the utilization of their assets.

Unlike listing sites, Gearflow sellers can generate complete transactions on their own branded storefront while promoting their brand to a national network of buyers. Gearflow’s front-end ecommerce experience acts as a perfect complement to Alert’s back-end asset management system.

“We could not be more excited to be partnering with the Alert team to fill the need for a fully integrated back-end to front-end system,” says Luke Powers, founder and CEO of “With this partnership, we have a real opportunity to help Alert users maximize returns on their fleet throughout the equipment’s life cycle.”

“Gearflow’s innovative solution to equipment life cycle returns reflects Alert’s focus on our user’s profitability,” says Kara Longmire, co-president and CEO of Alert Management Systems. “Alert’s partnership with Gearflow will allow Alert users to save time and money while easily selling equipment, leveraging traffic that Gearflow draws to their site.”

About Alert Management Systems
Alert Management Systems Corp. is a leading supplier of Windows-based rental management solutions to single store and multi-store rental operations across North America. Founded in 1976, Alert provides its customers with decades of experience and innovation in the rental business. Alert’s general equipment and tool rental software is used in hundreds of rental locations by thousands of end-users who write millions of rental contracts annually. Alert rental management systems are supported in all 50 states, Canada, the Caribbean, and other countries. For more visit

About is an online marketplace for construction equipment and parts. The platform gives equipment rental companies, OEMs and parts suppliers a turnkey solution to promote their brand and sell their products to a national audience of buyers. It enables data-led sales and marketing, while providing buyers with a rich, personalized research and purchase experience.