Posted November 27, 2018

Beckler joins sales staff at Pro Contractor Rentals magazine and related properties

David Beckler has joined the Pro Contractor Rentals sales team as independent National Sales Manager.

Beckler comes to the team with a wealth of experience in B2B publishing and sales. He has served as advertising director for Woodworker’s Journal, outdoor group director for Beckett Outdoors as well as vice president and national media consultant for a rep firm in Dallas.

David Beckler
David Beckler

He is an accomplished integrated media seller who has successfully sold multi-dimensional, cross-platform programs that have included print, digital, social media, trade show, radio, blogs and event sponsorships.

Consistently exceeding sales goals during his 18-plus years in the business, he has served clients nationally and internationally.

“I have a passion for people as well as the niche magazine industry and I love the business. I am always looking for creative ways to help clients build their businesses with new marketing products and ideas,” Beckler says.

“Over the last 18-plus years, Beckler gained valuable marketing experience as a rep firm as well as by attending several Niche Media seminars in a wide range of categories. These include special-interest publications in a wide variety of markets as well as internet markets. What he's learned in one category often proves effective in another and promises to produce uncommon results for a number of our valued client partners,” says Clair Urbain, publisher and editor of Pro Contractor Rentals magazine and owner of Urbain Communications, the new owner of Pro Contractor Rentals and its related properties.

Beckler joins Kari Elbert on the sales side of the business. Urbain will head up marketing efforts, certain sales efforts and editorial development.

“We look forward to David’s future contribution to the team. I think he will bring fresh ideas and perspectives to the equipment rental community as we all strive to take advantage of the positive growth in equipment rental industry,” Urbain says.

The American Rental Association (ARA) paints a positive picture for rental activity in the next five years. In its July, 2018 forecast for the construction, industrial equipment and general tool rental segments, the ARA projects U.S. rental revenue in 2018 to reach $53.08 billion, a 7.6 percent increase over 2017. It further projects 5.8 percent growth in 2019, 5.9 percent growth in 2020, 5.1 percent in 2021 and 4.7 percent in 2022, reaching $64.1 billion in revenue.

“This is definitely an active market for equipment and service providers,” says Urbain. “Pro Contractor Rentals can help equipment manufacturers and service providers effectively reach more than 13,500 rental centers and dealers/distributors whose primary business is renting equipment and tools to contractors.”