Posted November 20, 2020

Get a better pulse on your rental business

Peer Executive Groups releases quarterly rental financial benchmark dashboards.

“Any independent rental company now has the ability to compare themselves financially and operationally with their peers,” says Dan Crowley, Peer Executive Group (PEG) founder.

Josh Nickell, PEG board member, launched PeerTech in 2020 and signed exclusive contracts with to automate Peer Groups Quarterly Scorecard.  “You don’t have to be a Peer Group member to benefit from the Quarterly Scorecard, its available to all rental companies”, Nickell says.

Crowley initially focused the reports on Sales Growth Rates, Employee Productivity, Cash, and Debt. “We will be adding Dollar Utilization in the new year, but it has been amazing for our members to see how they are doing vs. the general population of rental businesses, and be able to filter based on ARA region, number of locations, or sales volume.”

“I like to filter to see how all single store operators with over $3MM rental are doing, since that is our business goal,” says Michelle Nelson, MK Equipment, Oahu, Hawaii.

 “We see owners filtering by things like all reporting companies with over 3 locations but doing over $5MM annually, or single store locations at $2MM or less, they are literally just toggle buttons to change the view,” Nickell adds.

The product was beta tested by about 13 ARA peer groups in both Equipment Rental and Party and Event businesses.  “During the pandemic, these operators knew exactly what was happening with rental volume in different regions of the country, it was amazing,” Nickell says.

Pricing is currently set at $300 per quarterly report.