Posted November 16, 2023

Hyundai North American dealer network expands

HD Hyundai Construction Equipment North America adds to its North America dealer network with Boston Freightliner/New England Road Equipment. 

The dealership will represent the full line of Hyundai construction equipment products throughout most of the Boston metropolitan area, including all of Suffolk and Essex counties and the southeastern section of Middlesex County. Although based in Brockton, Massachusetts, Boston Freightliner /New England Road Equipment will sell and service the Hyundai product line at its second location in Everett, Massachusetts.

Established as Boston Freightliner in 1997 by brothers Frank and Anthony Vigorito, the dealership more recently expanded its business and its name to include construction equipment. The Vigoritos continue as co-owners – Frank as president and Anthony as vice president – along with Craig Sickler who joined in 2015 as a partner and serves as vice president of operations.

“We see Hyundai as a great fit for our business and for our customers’ needs,” says Sickler. “Hyundai has established a strong brand presence in the construction equipment industry. It’s known for great quality and value. Hyundai is a brand that our customers already know and trust.”

Sickler said the addition of Hyundai will enable Boston Freightliner/New England Road Equipment to better serve its existing customers in such segments as municipal and utilities, and it will help the dealership provide equipment solutions for customers in a variety of industries, including general construction, land development, roadbuilding, quarries and aggregates, and landscape contracting.

“We already have the people in place to sell and support Hyundai equipment,” Sickler says. “The fact that Hyundai uses Cummins engines is a plus, because our mechanics already work on those engines, and our customers have a good comfort level and familiarity with them, too.”

Sickler also expects the dealership will grow its rental business as a result of adding the Hyundai line of excavators, wheel loaders, compact equipment, haul trucks and compaction rollers.

“Hyundai welcomes Boston Freightliner/New England Road Equipment to our dealer network,” said Michael Ross, senior vice president of sales, HD Hyundai Construction Equipment North America. “The company has a long and successful track record in the heavy truck market, and more recently has begun developing its construction equipment business. We believe the Hyundai brand will create opportunities for growth, success and new customer development.”