Posted November 6, 2018

Custom Equipment appoints northeast territory manager

Paul Allen will serve as northeast U.S. territory manager, focusing on expansion and channel development of Hy-Brid Lifts.

“Paul is a great asset for our team,” says Dan Schneider, Custom Equipment LLC vice president of sales. “With a growing construction industry, we needed someone who can continue to give our customers in that region the attention and support they need to be successful.”

Allen has more than 10 years of sales experience selling and renting into the construction industry, including positions at Altec Industries, NES Rentals and most recently Admar Supply Co. Allen has a bachelor’s degree in marketing from State University of New York at Plattsburgh.

“I am very excited to join Custom Equipment,” Allen says. “It’s great to be part of a team that builds high-quality American-made equipment that provides solutions to contractors’ construction challenges.”

About Custom Equipment LLC

Custom Equipment LLC engineers and manufactures all-purpose Hy-Brid Lifts brand of scissor lifts in electric self-propelled and push-around models. The all-purpose lifts offer exceptional capabilities in a heavy-duty but lightweight design, are easy to maneuver and reach working heights as high as 20 feet. Contractors and maintenance technicians can use them from start to finish for a wide range of applications in industries as diverse as construction, drywall, electrical, HVAC, industrial manufacturing, painting and plumbing.