Future side-by-side UTVs
John Deere and Yamaha Motor announce collaboration on future side-by-side vehicles.
The companies will pair Yamaha Motor’s powertrain and vehicle design expertise with John Deere’s vehicle development, U.S. manufacturing capabilities and customer insights to create innovative, highly capable side-by-side vehicles that meet evolving customer needs.
“John Deere and Yamaha share a commitment to quality, innovation and strong dealer networks,” says Jon Chase, vice president, John Deere Turf and Compact Utility Business unit. “This collaboration will enable us to develop differentiated products that excite customers and create meaningful value.”
“We are excited about this relationship and the opportunities it creates for Yamaha, John Deere, our dealers and, most importantly, our customers,” says Dean Burnett, president, Yamaha Motorsports USA. “Together, two trusted global brands can accelerate innovation and bring greater value to the market.”
Soureces report that John Deere and Yamaha Motor will retain their respective brands, dealer and sales channels and customer relationships.
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