Holland, Michigan dealer added

Hyundai Construction Equipment Americas adds Holland Equipment Services (HES) to its dealer network.

Hyundai Construction Equipment Americas today announced a dealership agreement with Holland Equipment Services (HES) of Holland, Mich., under which HES will sell and service Hyundai wheel loaders and excavators in western Michigan. 

Aric Geurink, president of HES, says the agreement with Hyundai represents a major growth opportunity for the dealership, which has built a large presence in southwest Michigan as a supplier of used equipment, attachments, parts, service and rentals. 

“Selling, servicing and renting new Hyundai equipment adds important value to the HES brand and gives us a competitive edge,” says Geurink, whose late father, Robert, established the family-owned dealership in 1988 as HES/A&B Farms. “It’s a win for our dealership and our customers. We’re getting great training and support from Hyundai, and our customers have an expanded variety of Hyundai equipment and financing solutions to meet their needs.” 

Geurink looks forward to adding Hyundai’s newly announced articulated dump truck models to its rental fleet. “We have customers who will find the new Hyundai ADT trucks a great match for their applications,” he says.

“Hyundai welcomes HES to our expanding network of North American dealerships,” says Ed Harseim, midwest sales manager, Hyundai Construction Equipment Americas. “Having built a successful business on the sales and rentals of used equipment, HES now provides its customers a variety of new equipment solutions from Hyundai.”