Posted July 18, 2023

New LiuGong dealer

Defatte Equipment joins LiuGong North America dealer network.

Located in the northern coastal area of Ukiah, California, Defatte has established itself for more than 20 years by growing its presence and customer following in the North Bay area, mainly Lake and Mendocino counties.

Founded in 1999 as a used forklift dealer, today Defatte supplies sales, rental, and service throughout California's Lake and Mendocino counties.

The company supplies sales, service, rentals and parts to many industries within the community. It serves the construction, industrial and agriculture industries.

“We've been growing as a heavy equipment rental and sales yard for the past 20-plus years and never taken on a line of material handling products,” says Joe Defatte, CEO, Defatte Equipment.

Defatte described the key factors that led to joining the LiuGong dealer network. “We just felt that this was the next logical step in our growth,” he explains. “We chose LiuGong for its rare combination of quality and price point that we feel will fit into our market just right.”

Jared Ward, vice president, material handling, LiuGong North America, notes the Defatte company history and success while welcoming them on board. “The combination of Defatte Equipment’s industry knowledge and location in a great area make them an excellent addition to our growing dealer network. They know how to move product and will help us continue our growth trajectory in material handling.”