Manitou Group Attachments brand launched
Manitou Group Attachments aims to simplify and harmonize its attachments offering for users.
As a continuation of its program to streamline and optimize its offering, Manitou Group has renamed its global attachment offer two months after achieving this harmonization with its spare parts. Now designated under the Manitou Group Attachments brand, previously branded as Edge and Manitou attachments, have been designed in Italy, the United States and India and are adapted to the many markets targeted by the group. In particular, the offering addresses agriculture, construction, mining, or logistics applications.
This single brand will equip the forklifts, telehandlers, compact loaders, articulated loaders and backhoe loaders manufactured by the group for the three brands: Manitou, Gehl, and MustangbyManitou.
“Our goal is to respond to all of our users’ needs in a more coherent way. Providing a complete solution with quality service and the perfect attachment for their needs is our priority. Thanks to our design office, which is dedicated entirely to attachment design, we are able to respond to all requests, including on the niche markets,” says Wim Roose, global product line manager for attachments.
By pooling resources, Manitou Group has optimized its attachment to provide increasing levels of performance and innovation for its customers in the daily use of Manitou machines. This offer is now easy to identify with a new logo on all 1,300 references across 17 product categories.
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