Posted March 9, 2020

Dealers earn Morbark 2020 Gold Tier status

Morbark, LLC, honors six Tree Care dealers and one Industrial Products dealer with Gold Tier status for 2020, based on their 2019 performance.

Tree Care Products:

  • Alexander Equipment – Northern Illinois
  • Beauregard Equipment, Inc. – Maine, New Hampshire, Vermont, and Northern New York
  • Bobcat of Buffalo – Western New York
  • ESSCO Distributors – Long Island, New York
  • Marshall Machinery, Inc. – Northeastern Pennsylvania
  • Schmidt Equipment – Massachusetts, Rhode Island, and Northern Connecticut

Industrial Products:

  • James River Equipment – North Carolina, Virginia, Eastern West Virginia, and York County, South Carolina

“Our dealers are integral to helping our customers succeed in their businesses, and our Gold Tier Dealers are the best of the best,” says Casey Gross, director of Tree Care Products. “They use their expertise and local knowledge to support customers, helping them grow and maintain their businesses. It’s more than just selling our high-performance equipment and parts.”

Morbark dealers are reviewed and scored annually on their customer service, business plan, equipment, and parts sales, service and warranty process, marketing efforts, and much more. The companies earning Gold Tier status are truly exceptional in all scoring aspects, and all but one of these dealers – a new Morbark dealer – earned the award previously.

For Tree Care: Alexander Equipment earned Gold Tier status for the eighth consecutive year, Bobcat of Buffalo was honored for the fifth straight year, and Marshall Machinery received gold status for the second straight year and the third time overall. Schmidt Equipment was named a Gold Dealer seven of the previous eight years, and ESSCO Distributors earned the honor three out of the past four years. Beauregard Equipment, which joined the Morbark dealer network in 2018, attained Gold Tier status in its first year eligible for the award.

For Industrial: James River Equipment was named a Gold Dealer for the sixth time in seven years.

“Our dealers participate in a review process, which includes a series of annual and quarterly reviews that measure performance on various aspects of our businesses,” says Michael Stanton, director of Industrial Products. “Morbark constantly works with our dealers to improve their performance through this process. We’re proud to recognize these dealers who are as devoted as Morbark is to excellence and continuous improvement for mutual success.”