Posted January 16, 2021

Sinoboom enters North American MEWP market, expands sales support team

Sinoboom MEWPs will feature blue and graphite colors as it enters the North American MEWP market and expands its sales team.

Founded in 2008, Sinoboom has exclusively focused on MEWP design and manufacturing. Initially introducing its first aerial products in a blue color scheme, its product line and product colors have since evolved.

As the company expanded globally, Sinoboom reintroduced a blue product design for the European market in 2018, which was followed by favorable customer feedback. This, along with wanting to further signal its growth as a global MEWP manufacturer, Sinoboom decided to make a full product line-up color change. In celebration of the team who contributed to Sinoboom’s global growth, the new colors were voted on by the Sinoboom Intelligent Equipment employees. The blue and graphite design were the winning colors and are set to appear on Sinoboom scissor lifts as early as January 2021 in North America.

“The new color scheme further emphasizes Sinoboom's pursuit of reliability, quality, ease of use and excellent design. We also think it sends a good introductory message to our North American customers, since we recently entered that market. This is our last stop in our global footprint, and we have worked hard and are determined to strongly serve our customers in this new region. The updated product look further enhances that goal and promise," says Susan X, one of Sinoboom’s founders and general manager.

Building on the Sinoboom’s new color scheme as well as the brand’s global success, Sinoboom is launching a new campaign focused on customers and the important relationships necessary for success. Leading this is a new Sinoboom North America slogan: “Partners in Access.” This emphasizes Sinoboom’s long-term commitment to support its North American customers beyond products, by building relationships that make rental businesses and end users prosper.

To further show this support promise, Sinoboom North America has welcomed new independent manufacturer representatives throughout the United States. This includes 1st Source Equipment, Direct Source Equipment, East Coast Sales, Frigate Sales & Marketing, Meridian Pacific Sales, Meridian Utility Equipment Sales, and Service Over Sales. Combined, the independent representatives cover more than a 30-state area in the United States. The expanding Sinoboom North American sales team, in addition to the new independent sales representatives, helps bring the “Partners in Access” slogan to life.

The combination of Sinoboom’s product color change and expansion of its independent manufacturer representatives make for a promising 2021. “We are thrilled with these exciting changes happening to Sinoboom’s products and support as we start to make a splash in the North American market. The timing worked out great. We’re eager to see how these developments benefit our customers, but we won’t stop there. We anticipate learning as much as we can from the North American industry and continuously going after our pursuit of product excellence and customer satisfaction. These are exciting times,” says Kolin Kirschenmann, president and CEO of Sinoboom, North America.