Posted January 11, 2021

HBS Systems appoints new director of sales

Greg Bennett to lead equipment dealership and rental software sales.

HBS Systems, Inc., a leading dealership management software company, announced Greg Bennett as its new director of sales.

Greg Bennett, HBS Director of sales
Greg Bennett, HBS director of sales.

Bennett, the son, and grandson of Indiana farmers is a veteran equipment expert with more than 25 years of experience leading teams in the equipment dealership and rental software industry. In this new role, Greg will drive the company’s sales strategy, technology partnerships, and growth opportunities.

Bennett began his career with the JLG Caterpillar Alliance and most recently served as vice president of sales at Point of Rental, leading the expansive growth to more than 70 countries. 

He began his duties with HBS Systems in  2020 and has already had a positive impact on the 35-year-old industry-leading equipment dealer software company, increasing sales and influencing the development team in addition to adding two new regional sales managers, Kasey Klopfenstein in the Southwest Region and Matt Petrov in the Western Region.

“Greg’s extensive sales and management leadership experience position him well to enhance HBS System’s fully integrated ERP growth while we continue advancing our technology,” says Chad Stone, HBS Systems president and CEO. “He understands the complexities of building out and leading a global sales organization with a strong focus on driving efficiencies that will benefit HBS Systems, its customers and our partners.”

“It’s an honor and privilege to lead the incremental sales growth we’ve experienced to date”, says Bennett.  “We are well-positioned to expand beyond North America.  I look forward to increasing the equipment dealerships we serve within all industry verticals.”