New Kubota products at the Consumer Electronics Show (CES 2025)
Kubota powertrain and tech choices debuted for residential, agricultural and construction segments.
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| KATR, the Best of Innovation winner in the CES Innovation Awards 2025 program, the Industrial Equipment and Machinery product category is Kubota’s four-wheeled all-terrain, multifunctional robot. The KATR maintains a level cargo deck when working on uneven terrain and can work autonomously or remotely to tackle a range of versatile applications in agriculture and construction environments. |
“What you need to know about Kubota is that we develop solutions with our customers in an innovation cycle that never ends,” says Todd Stucke, president of Kubota Tractor Corporation, and senior vice president, Kubota North America. “That all starts with observing and listening to our customers. From there, we design and build solutions to help our customers overcome their challenges. We’re never entirely done because we continue to iterate over time and continue the cycle, always listening, and always improving.”
At the show, Kubota showcased a range of equipment offerings that deliver choice—across its residential, specialty agriculture, and construction segments—to provide the right product, with the right technological capabilities, for every customer. Equipment on display includes:
- Agri Concept 2.0 – An electric tractor concept offering data, AI, automation and electrification as a choice of powertrain for when you want to drive and autonomous when you don’t.
- Smart Autonomous Sprayer – A fully autonomous chemical sprayer that scouts to identify pests and sprays with precision to lessen spray drift and overuse. The result reduces labor and the use of chemicals in the field.
- Flash – Ultra-detailed images are gathered to detect plant-level health. When coupled with AI, Flash provides recommendations on a grower dashboard to help make crop decisions one plant at a time.
- KATR – The Best of Innovation winner in the CES Innovation Awards 2025 program, the Industrial Equipment and Machinery product category, Kubota’s four-wheeled all terrain, multifunctional robot. The KATR maintains a level cargo deck when working on uneven terrain and can work autonomously or remotely to tackle a range of versatile applications in agriculture and construction environments.
- Smart Robotic Pruner makes advanced image capture possible. When coupled with AI, and machine learning that classifies buds and canes based on position and fruiting potential, it optimizes production precision and accuracy.
- Smart Plant Imager – Uses advanced robotics and hyperspectral imaging cameras to capture real-time data and insights.
- Within the construction segment, the Kubota KX038-4e electric excavator is a zero-emissions, quiet electric excavator that addresses ventilation, noise and emissions allowing for work at night, in residential areas or even indoors.
- Hydrogen Engine Genset that matches the portable power diesel models, but with the benefit of a quiet, clean hydrogen engine, offering a power source choice without sacrificing performance.
- Within Kubota’s residential segment, a Smart Autonomous Zero-Turn Mower showcasing Kubota’s cooperative technology that facilitates multiple machines working together to complete large tasks and makes it possible to do more with smaller machines, less investment and risk than one industrial-sized machine.
“At Kubota, we believe that truly listening to our customers drives innovation in every aspect of what we call the ‘Work Loop’,” says Brett McMickell, chief technology officer of Kubota North America. “The Work Loop—an essential cycle of assessing, analyzing, and acting—has always been fundamental to effective task management. With the integration of advanced sensors, AI-driven analysis, networking protocols, automation, and robotics, we are enhancing this cycle to be more seamless and efficient than ever before.”
For more information on Kubota’s participation in CES® 2025, visit KubotaUSA.com/innovation.
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