Industry Optimism Reflected at The Rental Show
A sold-out show floor and seventh consecutive increase in rental business attendees at The Rental Show, held in Atlanta last month, suggests the equipment rental industry remains optimistic about growth opportunities. According to the ARA, its 2016 event had the highest rental attendance in 10 years.
There were 665 exhibitors and "frenetic" trade show activity. “Everything moved along well. People were very optimistic and very energetic on the show floor,” said Christine Wehrman, ARA CEO and executive vice president. “You could see how excited they are about the year ahead. Attendees were pleased with all that the show offered and to see everyone. They were upbeat, expressing that it’s very worthwhile to be at the show. They enjoyed the events, were pleased to see each other and embraced what the exhibitors had to offer. It was visibly energetic and very positive for the industry. It bodes well for rental operators in the coming year.”
Attendees noticed that upbeat attitude as well. “I know I am biased after a few great years, but I haven’t heard anything but positivity and excitement from other members and vendors. All you had to do is stop and look around on the show floor – everyone was smiling,” said Josh Nickell of Nickell Rental, Newnan, Ga. He said his company placed several orders on the show’s first day, taking care of business earlier than usual and continuing to buy throughout the show. “I’m really excited about some new product categories we’ve discovered at the show this year. They will make great additions to the fleet and help us access some niche markets.”
The 2016 event was the association's 60th anniversary. The 61st annual convention and trade show returns to Orlando, Fla., from Feb. 26 to March 1, 2017.
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