Genie cross-selling initiative
Genie announced the North American Direct 2 Rental (D2R) cross-selling initiative that will sell, service and provide parts and warranty support for select Terex Construction and Terex Crane products.
The initiative will allow rental customers easier access to products and reduce cost of ownership.
Genie will offer three of the most popular Terex products in the rental channel through the D2R initiative -- the Terex TLB840 backhoe loader, the Terex BT 3870 and the BT 4792 boom trucks. Terex and Genie will add additional products to the D2R initiative in the future.
“Because of our strong ties within the rental channel, we are leveraging our experience to offer a few of our most sought after Terex products to our rental customers,” said Kim Williams, Terex AWP, cross-selling manager. “We are creating a new pathway for our rental customers to have easier access to Terex products, while simultaneously benefitting from Genie’s strengths -- our people and our service offerings.”
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