Posted February 17, 2015

Rouse Analytics' Benchmark Service Surpasses 50 Participants

Rouse Analytics added five new rental company participants to its Rental Metrics Benchmark Service, and now provides rate and utilization benchmarking services to 52 equipment rental companies across the U.S.

Rouse Analytics, in cooperation with the American Rental Association (ARA), launched its benchmark reporting service in January 2011 with United Rentals, Hertz Equipment Rental Corporation, H&E Equipment Services, NES Rentals, and Neff Corp. Over the last three years Rouse Analytics added 47 rental companies including Ahern Rentals, Sunstate Equipment, BlueLine Rental, 27 Caterpillar dealers and 17 independent rental companies and heavy equipment dealers.

"We long believed that rental companies needed a way to measure performance on rental rates and key operating metrics, and we're proud to have collaborated with the ARA in their development of the ARA Rental Market MetricsTM standard that is utilized in our Rental Metrics Benchmark Service," said Gary McArdle, EVP and COO, Rouse Services. "The rapid growth of our Rental Metrics Benchmark Service demonstrates how valuable this information is to rental companies, and we're looking forward to additional growth here in the U.S. and internationally."

Through its Rental Metrics Benchmark Service, Rouse Analytics collects invoice level transaction data and nightly fleet snapshots from participating rental companies and reports industry benchmarks for rental rates, physical utilization, dollar utilization, fleet age, and other key performance metrics at a local market level. Participating rental companies receive a summary level comparison of their rental rates and other key performance metrics to local market benchmarks every month at no charge and then have the option to purchase more detailed reporting.

Rouse Analytics will be exhibiting at ARA's Rental Show in New Orleans in booth 5155.

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