New Charter Software sales tool
Charter Software, an innovative provider of dealership business technology, officially launched their new dealership sales enhancement tool, ASK.
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Charter Software's ASPEN business system has grown in use and popularity, gaining even more notoriety last year when chosen by Doosan-Bobcat as one of two approved business system vendors for their dealers.
ASK (ASPEN Sales Kiosk) is an application that runs on a Windows 8 touchscreen in conjunction with the dealership’s ASPEN business management system that aids in-store customers with a “self-serve” means to search for parts and units information.
“For very little investment, dealers can project an outward appearance that they are in line with technology trends simply by providing their in-store customers with an alternative medium to browse their inventory,” said Charter Software president Anne Salemo. “Basically, they are extending some of the capabilities of their ASPEN business system onto the showroom floor, allowing their customers to search for units and parts inventory on their own while they are waiting for service, or just looking to get a better idea of what to ask for help with.”
When searching for parts using ASK, customers can view a parts description, in-store availability and images of the part along with the dealership’s floor map indicating the part’s location. Customers can also search for units using a variety of search terms such as model, name, unit description, and pull up detailed information and images of the unit.
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