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Posted November 21, 2025

MCS Rental Software now pulls critical insights in seconds; announces strategic partnership with Rouse Analytics

MCS Rental Software has introduced AI Query Assist, an enhancement to its AI Insights suite that gives rental teams instant access to the data they rely on every day. Part of it includes integrated Rouse analytics into the MCS ecosystem, sources report.


Instead of digging through reports, opening multiple screens, or waiting on someone else to pull information, rental operators can now type a question in plain language and receive immediate, accurate results.

For busy rental counter staff, operations managers, sales teams, and finance departments, this means:

  • Faster answers to customer questions (availability, pricing, contract details)
  • Instant visibility into fleet performance
  • Quick checks on invoices, damage charges, and contract accuracy
  • Immediate reporting without manual exports or spreadsheets
  • Real-time clarity for decision-making on the rental floor

“Rental operations move quickly. AI Query Assist helps teams get the right information instantly so they can serve customers faster, reduce errors, and keep the business moving. No more digging through reports; it’s all right at their fingertips,” says Josh Lewis, president at MCS US.

AI Query Assist can locate a specific detail buried in a long invoice, verify information inside a contract, or compile data for a custom report, all within seconds. This tool allows anyone on the team, even those without technical reporting skills, to access insights previously locked behind complex systems, sources rpeort.

 “What used to take minutes — or even hours — of searching and cross-checking now takes seconds. It frees operators to focus on customers, fleet, and revenue-driving tasks instead of administration,” Lewis says.

With this launch, MCS reinforces its commitment to developing practical, next-generation tools that directly support the day-to-day realities of rental businesses. AI Query Assist helps reduce downtime, eliminate manual errors, speed up customer service, and give every employee clearer visibility into the data that drives their work.

By simplifying how teams access information, MCS is enabling rental businesses to run leaner, move faster, and operate with greater confidence.

Strategic partnership with Rouse Rental Insights
MCS Rental Software’s new strategic partnership with Rouse Rental Insights marks a significant step in delivering real-time, data-backed clarity to rental businesses, navigating an increasingly competitive market, sources report.

This collaboration puts Rouse’s authoritative market data directly inside the MCS ecosystem, giving users immediate visibility into rental rates, utilization benchmarks, fleet performance, and regional trends. Instead of relying on gut instinct or outdated reports, MCS users can now compare their performance to trusted industry benchmarks the moment they need them. It’s rental strategy with the lights turned on.

By embedding Rouse data natively inside MCS, rental companies gain:

  • True market clarity: Rouse’s benchmarking is delivered in-platform, eliminating guesswork and giving leaders the context to understand why their numbers are trending up or down.
  • Smarter, faster decision-making: Users can confidently price equipment, adjust fleet mix, and evaluate performance based on live industry intelligence.
  • Time back on the clock: No more exporting spreadsheets or juggling external dashboards; insights appear exactly where teams already work.
  • A strategic edge: With increased transparency into market norms, MCS customers can react quicker than competitors still operating on lagging data.

"Our customers don’t just want data, they want answers," says Lewis. “By partnering with Rouse, we’re combining MCS’s operational strength with the most trusted market intelligence in the rental sector. The result: rental businesses that can operate more strategically, confidently, and competitively than ever.”

Rouse Rental Insights’ benchmarking is globally recognized, and this integration strengthens MCS’s broader mission: empowering rental businesses with the tools and insight required to optimize operations, retain customers, and grow profitability in every economic climate.

https://www.mcsrentalsoftware.com

 

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