JCB dealer network expands

Norlift JCB will offer new, used and rental equipment; full product support and warranty service in Washington and Idaho.

Norlift JCB, a division of Norlift, Inc. in Spokane, Washington, is the newest member of JCB’s growing North American dealer network. The dealership is located in the heart of Spokane’s industrial and commercial business district at 512 North Fancher Road.

Norlift JCB
Owner of Norlift JCB, Jay Jarvis, Norlift JCB owner and Nate Jarvis, sales manager stand in front of Norlift's first sold JCB unit. 

“We believe that our new association with JCB uniquely positions us for additional success,” says Jay Jarvis, president of Norlift, Inc. “We’ve been in business for almost 50 years, and the customer relationships and name recognition we’ve developed in this market will continue to serve us well. Our parts and service employees are being fully trained on JCB’s product line, and we look forward to introducing our current and future customers to JCB’s innovative equipment solutions.”

Since 1970, Norlift, Inc. has sold material handling equipment to the eastern Washington and northern Idaho regions. Now, as Norlift JCB, the company will sell and service JCB’s compact excavators, skid steer loaders, compact track loaders, small telehandlers and JCB Teleskid, a skid steer with a telescopic boom for increased versatility and accessibility. Norlift JCB will also offer used equipment acquired via trade-ins and rental fleet sales.

“Norlift, Inc. has been a successful, family-owned business in Spokane for decades,” says Christian Baillie, JCB North America’s vice president of Construction Equipment Dealer Sales. “Over the years, the company has become known for its flexibility, professionalism and top-notch customer service. We feel that Norlift’s core principles match well with JCB’s own approach to business, and we look forward to a solid relationship with them for years to come.”

JCB is the world’s largest privately-owned manufacturer of construction, agricultural and defense equipment. From its North American headquarters in Savannah, Georgia, and at 21 other manufacturing facilities in the United Kingdom, China, India and Brazil, JCB manufactures a range of more than 300 products for customers in 150 countries. JCB products include Loadall telescopic handlers, backhoe loaders, excavators, wheel loaders, compact excavators, skid steer loaders, compact track loaders, Access aerial work platforms, rough terrain forklifts, and Fastrac tractors.

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