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JLG launches new parts brand

MaxQuip joins JLG Genuine and JLG Reman parts, offering customers variety.


JLG Industries, Inc. launched MaxQuip, a new brand of competitive parts, recently.
MaxQuip is the newest of three parts brands offered by JLG in North America, including the company’s Genuine (new parts that fit JLG machines) and Reman (remanufactured parts for JLG machines) lines.

The MaxQuip line is currently comprised of parts for 67 competitive models of aerial equipment and is made up of more than 18,000 SKUs in more 50 product categories from 71 manufacturers. The new line is intended to provide an additional parts solution to JLG customers with mixed fleets.

“JLG has offered competitive parts options to our customers for many years,” says Jonathan Dawley, global vice president, aftermarket at JLG Industries, Inc. “But, for the past few years, we have been focused on expansion and growing our offering. We’re adding new part numbers daily to provide our customers with a greater breadth and depth of stocked parts than any other OEM. By offering MaxQuip, JLG Genuine, and JLG Reman parts, customers experience the convenience of a single-source parts supplier, where they can order replacement parts not only for JLG equipment, but for their entire fleet.”

All MaxQuip products can be purchased using JLG’s easy-to-use Online Express customer portal or retail order hotline (877-JLG-LIFT). Customer orders are simplified through one purchase order, one invoice, and one shipment.

High-quality MaxQuip parts are competitively priced, and all available parts can be shipped with next-day delivery in North America. JLG’s team of customer support professionals is available online or via telephone to answer questions or assist with the ordering process.

“We see MaxQuip as another opportunity to partner with our customers to help them maximize their fleet’s uptime,” says Dawley. “We want them to know they can rely on JLG for all of their parts requirements, regardless of brand, whenever they need us.”

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