Morbark names Gold Tier dealers
It recognizes eight of its top equipment dealers, based on their performance during 2017.
Industrial Products:
- Columbus Equipment – Ohio, Western West Virginia, Kentucky, and Indiana
- James River Equipment – Virginia, Eastern West Virginia, and North Carolina
- L.C. Whitford Equipment – Western New York
- Tidewater Equipment – South Carolina, Georgia and Florida
Tree Care Products:
- Alexander Equipment – Northern Illinois
- Bobcat of Buffalo – Western New York
- Schmidt Equipment – Massachusetts and Rhode Island
- Stevens Products LTD – New Zealand
“Our customers’ success is Morbark’s success, and our dealers are integral to helping our customers succeed,” says John Foote, Morbark vice president, Strategy and After-Market Services. “Our Gold Tier dealers provide more than just our high-performance equipment; they give our customers local knowledge and support to help them grow and maintain their businesses. They are the best of the best.”
Morbark dealers are reviewed and scored annually on their customer service, business plan, equipment and parts sales, service and warranty process, marketing efforts, and much more. The companies earning Gold Tier status are truly exceptional in all scoring aspects, and all but one of these dealers have been awarded the honor previously.
For Industrial: James River Equipment and Tidewater Equipment were honored with Gold Tier status for the fifth straight year, while L.C. Whitford earned its second straight Gold dealer award and Columbus Equipment was honored for the first time.
For Tree Care: Alexander Equipment earned Gold Tier status for the sixth consecutive year, Schmidt Equipment earned the honor five of the previous six years, and Bobcat of Buffalo was honored for the third straight year, while Stevens Products enjoyed its second straight Gold Tier award in the Tree Care division.
“Our dealers go through a rigorous review process,” says Foote. “We have a series of annual and quarterly reviews that measure performance on various aspects of our businesses. Morbark constantly works with our dealers to improve this process. We’re honored to recognize these dealers who are as devoted to continuous improvement as Morbark is.”
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