Hy-Brid Lifts appoints south-central territory manager

Custom Equipment, LLC welcomes Jesus Pedraza as its South-Central U.S. territory manager.

Pedraza is focusing on continuing the growth and channel development of Hy-Brid Lifts, Custom Equipment’s line of lightweight low-level scissor lifts.

Jesus Pedraza

Custom Equipment welcomes Jesus Pedraza as its south-central territory manager for Hy-Brid Lifts, the company’s brand of lightweight, low-level scissor lifts.

With a growing construction industry, we needed someone who can continue to give our current customers and prospects in that region the attention and support they need to be successful,” says Dan Schneider, Custom Equipment LLC vice president of sales.

Pedraza has more than 13 years of experience with inside and outside sales at Ahern Rentals in Texas where he used his networking and negotiating skills to average $3 million per year in revenue. He is also a knowledgeable truck driver, having held the position for Ahern and Jack in the Box Distribution. Pedraza’s familiarity with the south-central U.S. will help him navigate the dealer and rental center landscape in that area.  

 “It is with great pleasure I join Hy-Brid Lifts,” Pedraza says. “I look forward to establishing relationships and introducing our lifts to the south-central region. I have no doubt that our equipment and customer service will have a great impact on the area.”

Custom Equipment LLC engineers and manufactures all-purpose Hy-Brid Lifts brand of scissor lifts in electric self-propelled and push-around models. The all-purpose lifts offer exceptional capabilities in a heavy-duty but lightweight design, are easy to maneuver and reach working heights as high as 20 feet. Contractors and maintenance technicians can use them from start to finish for a wide range of applications in industries as diverse as construction, drywall, electrical, HVAC, industrial manufacturing, painting and plumbing.

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