TireSocks, Inc. announces team members

Founder, Jarrett Gordon, will remain president and CEO; staff additions include Kali Peterson, Patti Reicert, Kami Nelson and Pat Kinsch.

TireSocks, Inc.a procuder of surface protection and safety products, announced a major personnel reorganization starting with the hiring of Kali Peterson as general manager. Concurrently, the company announced the promotion of Patti Reichert to operations manager, hired Kami Nelson as the sales and marketing manager and Pat Kinsch joined the team as administrative and marketing assistant. These positons were created to support Tiresocks’ continued growth and facilitate the company’s strongest year to date in 2017.

Peterson comes from an accounting and financial background. Prior to joining Tiresocks full-time in January, Kali spent nine years as president of her own firm servicing the accounting needs of dozens of area businesses. Seven of those years included overseeing the accounting for TireSocks.

As the GM, Kali will continue to oversee the company’s financials in addition to managing day to day business operations. Kali enjoys playing sports, reading and travelling with her family.

Reichert’s tenure with TireSocks is nearing a decade. When she was hired in 2009, she was the only employee in the front office and handled all day-to-day phone calls, orders and other administrative work. During these years, Patti has become well known and appreciated by TireSocks’ loyal customer base. Patti’s new role includes managing daily production and sales operations.

Nelson, as the sales and marketing manager, will be responsible for the day-to-day oversight of the marketing department. Her first major project will be the creation of the new TireSocks web site. She brings 13 years of experience in the graphic design field and a master’s degree in Web Design and Development

Kinsch will support marketing, accounts receivable, the order desk and customer service. she has 25 years of experience in retail management in the supermarket, office supply and print and ship industries. TireSocks also offers CasterSocks, ForkSocks, OutriggerSocks, TrackSocks, and  equipment and control box covers.