Inform customers about high-ethanol fuel blends

The Outdoor Power Equipment Institute offers helpful materials that rental centers can use to educate customers.

The Outdoor Power Equipment Institute’s (OPEI) Look Before You Pump program offers free educational materials on proper fueling of outdoor power equipment. It addresses the fact that most consumers are unaware of the harm fuel containing greater than 10 percent ethanol has on small engine equipment.

Businesses can access the Look Before You Pump materials through a website ( All downloads are free, but there is a nominal printing charge for larger quantities.

The content can be republished in blogs, social media and more, such as:
1. Posting the Fact Sheet on employee break room walls.
2. Using the Look Before You Pump logo in newsletters, on customer marketing materials, on websites, or use it in on social media channels. [If posting the logo online, include a link to: and/or the hashtag #LookB4UPump]
3. Displaying the counter poster and information card by outdoor power equipment displays in stores or repair shops so people connect the message with small engine equipment.
4. Distributing the information cards to customers purchasing new or renting outdoor power equipment.
5. Sharing an article, link or information about the Look Before You Pump program with consumers through a website, blog, twitter feed, or Facebook page. There is a social media toolkit, including sample social media posts, on the web portal.